Sales at UK Games Expo

June 5, 2017

Just Crunch sales of The Cthulhu Hack through All Rolled Up at UK Games Expo exceeded expectations, though I think I need to moderate the sales patter!

Setting down individual books, whether sold by themselves or as part of a box, this is the numbers in total from the three days of the event:

ProductSold
The Cthulhu Hack Core Rules36
From Unformed Realms27
The Haunter of the Dark30
Save Innsmouth (part 1): A Student Documentary32
Thro' Centuries Fixed31
The Cthulhu Hack: Convicts & Cthulhu26
Character Sheets (pack of 10)7
Insanity Die17
Elder Sign d66

Overall, on a gut feeling rather than any hard stats, I think the sales rate was about 1 in 5 pitches, maybe 1 in 4. My throat would tend toward the lower rate of success!

UK Games Expo provides a fantastic opportunity to meet new people and sell your game to a wider audience. If someone listened and walked away without buying, I hope they’ll remember my spiel about the game and come looking later for the PDF or pick up the game through All Rolled Up.

The games I ran in the evening definitely felt valuable – both as a chance to introduce new people to the game (and, indeed, to gaming in the Mythos in general) and an opportunity to playtest new ideas. I recommend the approach to independent game designers – to both sale by day and run games, whether as a demo alongside the stand or in the downtime outside the sales room.

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